I build sales systems into repeatable, measurable pipelines, pairing Claude with proven CRM tooling. Toronto-based, always happy to talk to founders.
Bring me in to build the go-to-market engine, tighten the sales motion, rebuild it with AI, or pressure-test a deal. Every playbook is tailored to the business and its industry.
ICP definition, positioning, and a channel plan built to hit real revenue targets, whether that's FinTech, AI, finance, or crypto.
Work together to create repeatable, measurable pipeline: qualification frameworks, CRM design and deal playbooks your sales reps can leverage.
I take legacy, manual sales ops and rebuild them with Claude and AI: automated research, lead scoring, outreach, and CRM hygiene that shorten time-to-close.
Competitive analysis, revenue and pricing models, and risk assessment, including the investment memos and diligence I ran on a venture investment committee.
Roadmaps, positioning, and product-market fit, informed by UX walkthroughs and honest engineering feedback, from managing launches like storage.market and Estuary.tech to perps-DEX product direction.
Ecosystem growth, tokenomics and incentive design, liquidity and deal structuring, and top-of-funnel content for protocols building across the DeFi stack.
I run complex, multi-stakeholder enterprise deals with long cycles. Here's how I think about every one.
Deep product and market research to define the ICP and target account list, then buying-committee mapping: economic buyer, champion, evaluators, and blockers.
Account-based outreach that multi-threads into each account across the right channels, communities, events, inbound, intros, and direct outreach.
A consistent framework to pressure-test budget, authority, need, and timeline so the team stays focused on winnable enterprise deals.
CRM structured around core KPIs with explicit stage exit criteria and data hygiene, so forecasts stay trustworthy.
With clean data, spot where deals stall and where pipeline leaks, then tighten, enable, or automate with Claude and AI to shorten time-to-close.
Discovery checklists, mutual action plans, stakeholder maps, and ROI models that build the internal case for change.
Structured onboarding with customer success, regular business reviews, and a land-and-expand motion that grows net revenue retention.
Case studies, ROI and business-case models, response templates, and mutual action plans, so every rep tells the same sharp story and moves deals faster.
Shared personas, a single definition of a qualified lead, and closed-loop feedback between outbound, inbound, and content, so demand generation actually converts.
“I build repeatable, measurable processes that turn research into qualified pipeline, and pipeline into long-term, expanding accounts.”
I speak, host, and produce, from workshops and conference panels to original video and content houses, on sales, go-to-market, AI in the sales stack, and DeFi. Looking for a speaker, panelist, or podcast guest?
I'm responsive and always open to a conversation with founders and revenue leaders across FinTech, AI, finance, tech, and crypto. Book a call and it lands straight on my Google Calendar.
